Dear Pet Lover ,

February is Pet Dental Health month and we want to take this opportunity to stress the importance of maintaining good pet dental hygiene. To emphasize the significance, we are offering a FREE tube of Shure Pets' Brilliance Toothpaste with every order of $50 of more this month. Pet Dental Health is very important and neglected by many pet owners. I was amazed to learn that most pet owners ensure their pets have proper vaccinations, are groomed regularly, and have no fleas or ticks, but still ignore their pet's dental needs. I hope we can help educate pet lovers about the importance of pet dental health.  To place your order and receive your FREE tube of Brilliance Toothpaste, call your Independent Pet Consultant today. Or, visit our web site at www.shurepets.com and order online using your Pet Consultant's ID number. If you need a Pet Consultant, please contact us at the Corporate Office (toll free1.888.SHURE.PETS, 1.888.748.7373) and we'll refer you to the Pet Consultant closest to you.

~Thank you from the bottom of my paws, Andrew Shure, Shure Pets Founder

Puppy love is in the air! On Tuesday, February 10, 2004, from 6:30 PM - 8:30 PM,  join us at our  Valentine's  Day Pet Party for all  pet lovers and their companion pets. Come celebrate the pets that give us unconditional love all year long! Guests will have the opportunity to learn about Shure Pets' unique business opportunity, meet the Shure Pets staff and search for the purr-fect Valentine's Day gift for their loved, loyal companion pets.  All pets are invited and encouraged to attend the festivities. Refreshments will be served and party games and a raffle will kick off the event. The Pet Party will take place at Shure Pets' Corporate Office at 1556 N. LaSalle Street, Chicago, IL (the corner of North Ave. and LaSalle St. ). To RSVP, please call 1.888.SHURE.PETS (1.888.748.7373). Also look for the Shure Pets team at the 2004 Chicagoland Family Pet Show on March 19-21 at Arlington Park (Arlington Heights, IL). We will have a booth at the event and look forward to discussing our product line and business opportunity with all pet lovers passionate about making their passion their business. To learn more about this event, please click on the link below.

Chicagoland Family Pet Show

Welcome aboard the Shure Pets team: Jean Peters (Seattle, WA), Mary Tope (Sioux City, IA), Patricia Foss (McMinnville, OR), Samuel Evans (Atlanta, GA), Lynn Westrich (Racine, WI), MJ Robsinson (Lafayette, IN), Sherri Yonn (Lafargeville, NY), Marjorie Hitchcock (Wichita, KS), Jody Buechler (Savage, Maryland), Elva Bednarski (Williamstown, NJ) and Sharon Denisewicz (Bradley Beach, NJ). With these ferocious puppies em-barking on their Shure Pets business, we are proud to announce that Shure Pets now has a presence in 22 states (with inquiries about the Pet Consultant program coming from 47 states). We truly look forward to working with our newest Pet Consultants and are excited to be a part of their growing businesses, assisting them as they build thier teams and cultivate their businesses.

Shure Pets is excited and thrilled to report that January 2004 saw more Pet Consultants join our team than in any other month since the business began (a 35% increase over the previous highest recruitment month in our history). Additionally, we rang in the new year with a higher sales total than any other month, beating our best month ever (November 2003) by 37.5%.

Shure Pets offers two-paws up to Richard Finbow (Denver, CO, #0030) [pictured above] for a wonder-fur job in beginning his business the past few weeks. On Tuesday, January 20, 2004, Shure Pets was treated to an in-person visit from Richard at the Corporate Office. He spent time with the staff talking about his efforts to date. His mutt-nificent out-of-the -kennel thinking in terms or promotional material, recruiting methods and advertising has led to his success in growing both his team and increasing customer orders. He states, "I just started with Shure Pets and things are going great! I had my first two orders this week and signed on one recruit. I am jazzed about my business. I am impressed with the quality of the dog and cat beds and apparel." We look forward to continued success with Richard as we pounce toward the future together .

Getting to Know Shure Pets: 95*% of our Pet Consultants have pets (84% have dogs, 46% cats, 21% fish and 21% birds). *Each Pet Consultant has an average of 4.61 pets (2.03 dogs and 1.46 cats). *93% of our Pet Consultants are female and 54% have sold direct (Network Marketing/Party Plan) before joining the Shure Pets team! Currently, the average order size is $83.85 and average Pet Party order size is $242.00 .

January saw big success in the Big Apple with New York leading all states in total sales for the month. Rounding out the top five states in total sales dollars were 2. Florida 3. Michigan 4. Colorado 5. Illinois *The top 5 selling breeds of Shure Pets items currently are 1. Black Lab 2. Jack Russell 3. Rottweiler 4. Golden Retriever 5.(tie) Greyhound brindle/Miniature Pinscher/German Short-haired Pointer .




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The Shure Pets "All-American Pet Consultant" campaign will continue to run since there are still 28 states needing Pet Consultant representation. The pet lover to become the first Pet Consultant from any of the remaining states listed will receive a $20 credit on their first product order. This bone-us only applies to Pet Consultants who are not recruited by another Pet Consultant.

States needing Pet Consultant representation include: Alabama, Alaska, Arkansas, Connecticut, Delaware, Hawaii, Idaho, Kentucky, Maine, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Oklahoma, Rhode Island, South Carolina, South Dakota, Utah, Vermont, Virginia, West Virginia and Wyoming.

Every new Shure Pets Pet Consultant now has the opportunity to earn his/her own Starter Kit. That's right, through our Grrr-eat Start Program, Shure Pets allows you to earn a 100% rebate on your New Puppy on the Block Kit if you sell $1,200 worth of products and recruit one New Pet Consultant to your team during your first eight weeks of business.

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Paramount Stain and Odor Control: Shure Pets ' top selling item in 2003, our Stain and Odor Control, is formulated to remove undesirable organic and household odors from areas soiled by pet urine and feces. This product is not a cover-up, it actually removes undesired odors. It contains a pleasant citrus fragrance and in addition to cleaning up after your companion pet, Paramount Stain & Odor Control cleans everything washable including: Carpet, chrome, doors, fiberglass, glass, machinery, metal, mirrors, plastic, porcelain, tiles, walls, windows and woodwork.

Q: Why does my pet urinate in the house?

A: Puppies and kittens are responsible for many unexpected puddles. Just as human infants have to mature in order to learn bladder control, puppies and kittens do as well. Senior animals may experience a loss of bladder function, while some companion pets naturally have bladder control problems. Yet others simply need to be properly trained to eliminate in an acceptable place.

Q: Why does my pet urinate and eliminate in the exact same spot as he previously did?

A: Most pets have a sense of smell that is more sensitive than humans. Because they can smell the ammonia from the last time there was an "accident", they often return to the same spot. Even though the area may have been cleaned well, it is still necessary to treat the spot with an odor neutralizer like Paramount Stain and Odor Control. These products break down the chemical nature of the ammonia, which, in turn, eliminates the smell of ammonia that triggers a pet to "mark" the spot again.

Paramount Orange Mango Foaming Cleanser: Give your pet a bath without all the hassles of water (i.e. scratching, splashing or finicky pets) with Shure Pets' Orange Mango Foaming Cleanser. This is
a foam-based bath that is incredibly simple and easy to use. It renews freshness and is great for spot cleaning with no harmful additives. Paramount Orange Mango Foaming Cleanser is pH balanced to improve the strength, luster and manageability of your pet's coat and is enriched with conditioning proteins and natural herbal extracts including Aloe Vera.

Q: What is Aloe Vera?

A: Aloe Vera is a well-studied herb for topical use. Documented beneficial properties include pain relief, anti-swelling and anti-itching. The herb has also been documented to increase blood flow to the area in which it is applied, speeding healing .

Q: Why Do Cats Hate Water?

A: Not all kitties hate H20. Cats from hot locales even have a tendency to love it (including lions, tigers, jaguars and ocelots.) However, other cats who live in colder areas, such as the lynx, bobcat and cougar do not venture out of their way to get wet. Some veterinarians theorize that water destroys how fur insulates an animal against cold. Although most domestic cats do not like water very much, there are not any that completely avoid it. However their ancestors developed an attitude about water a long time ago was passed on to domestic cats today.

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As February arrives, there is a feeling of (puppy) love in the air. By giving your pet lots of love, you will help keep them happy and healthy. Spending quality time with them and including them in activities strengthens the bond you share. Simply walking, brushing or playing games with your companion animal will result in greater happiness and a longer life for your pet.

What is "Spaying" and "Neutering" and why should my pet have it done? Dogs and cats should be surgically sterilized to prevent unwanted pregnancies as well as undesirable mating-related behaviors. In females, this operation is called "spaying" and involves removal of the ovaries and uterus. For males, "neutering" involves surgically removing the testicles. This year approximately ten million "excess" dogs and cats will be killed in shelters, while millions of homeless animals live shortened, difficult, hungry lives on the streets, only to die miserably from disease or injury. By being a responsible caregiver and sterilizing your companion animals, you avoid contributing to the terrible problem of pet overpopulation. Additionally, spayed and neutered pets have a reduced risk for developing many diseases. Please, be your best friend's best friend and spay or neuter your pet.

Annually, approximately 10,000 dogs and cats are victims of accidental poisoning by automobile antifreeze. Your pet does not need to consume a large quantity of antifreeze to be poisoned. Most brands of commercial antifreeze consist of 95% ethylene glycol, an extremely toxic chemical that is sweet tasting to your pet. Unfortunately, even a few licks of this liquid can be fatal. Poisoning can occur at anytime, particularly when a car boils over or when a hose leaks, releasing the antifreeze. Be extremely careful because dogs or cats may gain access to antifreeze that has been improperly or inadequately stored, spilled or leaked onto a garage floor. Make "shure" all of your antifreeze containers are well secured and that your animal has plenty of fresh water at all times.

If a cat flattens his ears he is usually annoyed or frightened. Twitching them backward and forward usually means he is either anxious or worried about whatever he hears or sees. If he waves his tail quietly from side to side, it indicates that he is in a happy and possibly in a teasingly playful mood. When kitty rubs up against your legs with a little hop and a purr he is trying to say hello, I love you and pay attention to me.

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What's the name of Data's cat on Star Trek?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive free Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

Last month's trivia contest question was: What is the largest organ in the canine body? The answer is skin. Although we have received a lot of correct answers, congratulations to Debbie Christopher (Seaside, CA) for winning our Howl-day edition trivia contest.

HAVE A TAIL-WAGGINGLY GOOD VALENTINE'S DAY FROM YOUR FRIENDS AT SHURE PETS!!!