Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured in The Philadelphia Inquirer and New York's ABC Channel Seven Eyewitness News. The Philadelphia Inquirer article entitled, A Fun Way to Shop for Fido- The latest fetching idea: Pupperware Parties states, "The products are useful. They're versatile. They solve problems that people have...I love that you can do this at someone's house instead of driving to the pet store." The ABC Channel Seven piece said Shure Pets Pupperware Parties are "the latest trend in doggie pampering." To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, January 10 (please note date change due to New Years howl-iday)
• Tuesday, February 7
• Tuesday, March 7.

Back-end Software: It was announced at the 2005 Shure Pets Jam-fur-ee that we are creating a backend software system to help our Pet Consultants with their business. This software will include easier and more efficient order entry, tracking of your own sales and bone-uses, easy tracking of your team sales and recruits, Pet Party and fundraiser order entry, your own purr-sonalized website and much more. We are looking to introduce the system in early January 2006. During the month of January, in place of our regularly scheduled conference calls, we will be conducting web-based training sessions for our new backend software platform. These training sessions will be on Tuesday, January 10th and Tuesday, January 17th at 7:00 pm EST (the same training session will occur on both dates). During these training sessions, please be in front of your computer and make sure your phone is on mute. Only Pet Consultants may attend these training sessions and reservations must be made in advance. Please RSVP to Kristina at kristina.meyer@shurepets.com. These sessions will run you through how to place orders online, how to track your own sales and team sales (genealogy reports) and many other important management tips for your Shure Pets business.

Howl-iday Ship to Dates: Christmas Last Ship Date: We have been working with our vendors to secure the last date you can order to make "shure" your products reach your customers for the Christmas holiday. For most items, orders received at Shure Pets by December 13, 2005 will guarantee Holiday delivery. Please note the following items have passed the guaranteed holiday ship to dates and we can no longer promise Christmas delivery.

Lea K. (#0436 Vacaville, CA)is the proud mother of three beautiful Golden Retrievers (Joshua- age 10, Cody- age 12 and Nicki- age 9) and has been the foster mom to over 75 Goldens in the past six years. As a volunteer and member of the board of directors of Homeward Bound Golden Retriever Rescue, Goldens (and mixes) are a huge part of her life. Lea states, "All of our dogs are rescues. I am blessed with a wonderful husband (Whitney) who is so supportive and tolerant of the constant parade of dogs through our home. He is my partner in all things, including our rescue work. And as the owner of Happy at Home Pet Sitting Service, as well as a canine obedience instructor, I happily spend my days with dogs and cats."

"Early in 2005 I learned about Shure Pets on the Internet from my Team Leader Sandy T. (#0148 Seabrook, NH). It seemed like the perfect companion business to my pet sitting business. As a dog mom, I love finding new, exciting high quality products for my fur-kids. So, after thinking it over for a while, I decided to give it a try. I'm so glad I did! I began using the products right away (and with four Golden Retrievers in the house, we use lots of shampoo) and I was thrilled with the results. I had never seen their coats so shiny and soft. So I began talking about the products with my friends and pet sitting clients, and the orders started coming in!"

"I designed a website so that people could place orders directly online. Next thing I knew, I had recruits! I was so excited! I am blessed to have 13 recruits now, some of whom are doing great and are destined for huge success with Shure Pets. I'm so excited for them! Although when I started, I didn't plan to do parties, I've learned that not only are Pet Parties fun, they are the best way to make great sales and get people excited about the great Shure Pets products."

"Each day I make it a point to do something to promote my Shure Pets business. I love talking about Shure Pets. I'm impressed with the quality of the products, the service provided by The Pound, and the fact that our product line is constantly growing. My customers are thrilled with the products! Some of them have told me they'll never use another brand of shampoo. I'm so pleased to be able to provide them with high quality products that help to enhance the life of the pet. I love being able to educate and inform pet parents, and to help them do the very best job of caring for their beloved four-leggers."

"I'm excited about my future as a Shure Pets Consultant. I know that my success with my Shure Pets business will be in direct proportion to the effort I put into it. I look forward to learning and growing with the company and becoming a great team leader who supports and motivates my recruits and their recruits. As far as I am concerned, the sky is the limit and I look forward to a long a exciting career as a Shure Pets Pet Consultant."

The above photo is of Lea and her Golden Retriever dogs.

Featured in the picture to the right is a booth set up by Pet Consultant Kathleen H. (#0645 Osh Kosh, WI) from a recent Shure Pets event in Green Lakes, WI. Pet Consultants, participating in expos, fairs, events and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

Four Paws Up to all of the fundraising groups who earned money this month through their Shure Pets fundraising efforts. Fundraising Groups that participated in our fundraising program in November included: Helping Animals Live Organization (HALO), North East Rottweiler Rescue, Poodle Club of the Lehigh Valley, Ohio Toy Breed, Collier County Animal League, Friends of Borderland Inc., Boston Terrier Rescue of Southern Nevada, SCRR, and Friends of the Plymouth Pound.

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their names): Lori C. (#0564 Costa Mesa, CA) $2,000.00, Bonnie D. (#0508 Gladstone, OR) $2,000.00, Cheryl B. (#0747 Stockton, CA) $2,000.00, Kalena P. (#0387 Glen Burnie, MD) $2,000.00, Sheryl S. (#0757 Old Bethpage, NY) $2,000.00, Stephanie A. (#0743 Geneva, IL) $2,000.00, Deanna M. (#0486 Goodyear, AZ) $2,000.00, Marie F. (#0454 Gilroy, CA) $2,000.00, Susan C. (#0793 Hamburg, NJ) $2,000.00, Carolyn L. (#0099 Napa, CA) $4,500.00, Sharen S. (#0048 Fortville, IN) $4,500.00, Linda M. (#0756 Tinley Park, IL) $4,500.00, Janet H. (#0139 Macomb, IL) $4,500.00, Mary O. (#0462 Lewis Center, OH) $7,500.00 and Debbie L. (#0406 Northampton, PA) $7,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Congratulations to Lea K. (#0436 Vacaville, CA) and Mary O. (#0462 Lewis Center, OH) for recently achieving higher Breed Level Status. They have earned the "Junior Pack Leader" title. The Shure Pets Team is proud of Lea and Mary's accomplishments and we look forward to continuing to work with them to achieve their purr- sonal and purr-fessional goals.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events you would like to share them with us, please email them to kristina.meyer@shurepets.com.

Pictured is our "Pet of the Month," Riley, sent in to us by Mona W. (Chicago, IL). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

Due to heavy Howl-iday sales, Shure Pets' average order during November increased by nearly 25% over last month to $153.16 Additionally, the average sales generated at a Pet Party grew by 8.8% to $407.96

Ohio led the way with the greatest number of Pet Parties in November. Pennsylvania, California, Illinois and Indiana held the next greatest number of Pet Parties during the month.

The top five highest producing Pet Consultants in November are listed below: 1. Debbie L. (#0406 Northampton, PA), 2. Gale W. (#0312 Cincinnati, OH) 3. Sandy T. (#0148 Seabrook, NH), 4. Mary O. (#0462 Lewis Center, OH) and 5. Gayellen D. (#0816 Simi Valley, CA).

The Pet Consultant with the largest number of direct recruit in November is: Ilene L. (#0551 Tampa, FL) with three new direct recruits.

In November, the Best Selling Shure Pets Teams were: 1. Pawsitive Energy 2. Best in Show (including Pick of the Litter, Leaders of the Pack and The Dream Retrievers) and 3. The Stray Hounds (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

The top ten states with the greatest sales volume in November (three cheers for the Keystone State): 1. Pennsylvania 2. Ohio, 3. California, 4. Florida, 5. Illinois, 6. New Hampshire, 7. Virginia, 8. Massachusetts, 9. New Jersey and 10. Oregon.

The ten states with the greatest number of orders placed last month: 1. Ohio 2. Pennsylvania, 3. California, 4. Illinois, 5. Massachusetts, 6. New York, 7. Florida, 8. New Hampshire, 9. Connecticut and 10. Indiana.

Shure Pets Top Ten Best Selling Breeds (The only newcomer to the list is the Border Collie at #10): 1. Labrador, 2. Golden Retriever, 3. Rottweiler, 4. Pug, 5. German Shepherd, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund and 10. Border Collie.

Quick Stats:

• The Direct Selling Industry has grown steadily for the past 20 years, jumping more than 91% in the last decade
• The Direct Selling Industry enjoys annual sales of $30 billion in the United States today
• Currently, 13 million Americans are part of the direct selling industry
• For 2005, it estimated that $35.9 billion will be spent on our pets in the United States
• The breakdown of pet ownership in the United States (by the number of U.S. households that own a pet in millions): Dog-43.5, Cat-37.7, Bird-6.4, Small Animal-5.7 and Equine-4.2
• Owning a pet has been proven to help lower blood pressure, reduce stress, prevent heart disease, and fight depression

Source for Quick Stats: The Direct Selling News (DSN) and The American Pet Products Manufacturers Association (APPMA).

“You are gonna have such a fun time with Shure Pets. It is tons of fun! I live in NE Indiana and just celebrated one year with Shure Pets...[The Shure Pets growth] is unbelievably amazing!! I am still in shock! I am hoping to keep the pound ‘hopping’ with orders!!” Tracey F. (#0303 Waterloo, IN).

“The Shure Pets product line is fabulous and continues to grow with each new seasonal Cat-alog. People seem very receptive and excited about it -- I’ve never heard one bad word yet, thank goodness!” Sheryl S. (#0757 Old Bethpage, NY).

“I can’t thank the Shure Pets Pound enough for taking time out of their busy days to help me out. I am so thoroughly impressed and pleased with the concern that Shure Pets shows about their products. I am proud to be a part of this great company.” Sue C. (#0793 Hamburg, NJ).

“I have never been in a better direct sales company than Shure Pets. I am passionate about pets. I have tried others and they just don’t work as well as Shure Pets. I have absolutely no regrets. Shure Pets keeps growing and growing so as long as you are passionate about pets, and truly like the products, you’ll do just fine.” Randi S. (#0066 Naperville, IL).

Catnip Crazy:

• Catnip is a recreational herb for felines which may lead your cat to become playful and energized
• The names "catnip" and "catmint" are sometimes used interchangeably
• Catnip is a member of the mint family
• Catnip has a chemical contained within its stem and leaves called 'nepetalactone'
• Catnip is a gray-greenish bush about two feet high with small blue flowers
• Cats react to catnip in various ways including playfulness, rolling and purring (few will get irritated or grouchy and a few cats will have little or no reaction to catnip)
• The use of catnip is recorded back to Roman times
• Shure Pets Kit-Tea Kat-nip (#218), Platy Cat (#517) and OctoPal (#512) cat toys all contain catnip

Howl-iday Tips: Those adorable holiday costumes for your pets (Christmas trees, reindeers etc.) may be cute at family get-togethers or in photos, but pet owners should be wary of costumes which limit vision or have rubber bands to keep them securely in place on the pet. When it's time for holiday meals, be careful of human seasonings and especially of bones and poultry carcasses around pets (poultry bones splinter easily). As soon as bones are placed in a garbage, please take the trash outside of the house so your pet does not break into the garbage snooping for bones. Be careful that your companion animal does not get into holiday tinsel or lights as they may easily become tangled in them. Finally, it is very important to know what plants are being kept in your home at this time of year, as various plants are toxic and could paw-tentially harm your companion animal.

Pill Popper Treats: Giving dogs their medicine can be a difficult task since they may not be begging to take it. However, they will take their medicine when it is wrapped in an excess of cheese, liver sausage, peanut butter or other yummy snacks. Although your faithful companion will willingly accept that gesture, it is not necessarily good or healthy for your dog. Their digestive system is different than humans and they can not handle those foods, even if they do not show it. When giving your canine his medication, use a healthier, dog friendly treat to put the pill in such as Shure Pets Pill Popper Treats (#226).

2nd - Maura G. (#0601 Torrance, CA), 3rd- Jerry M. (#0315 De Pere, WI), Ronele B. (#0430 North Palm Beach, FL), 4th- Rosanne F. (#0820 Westbury, NY), Sherrie W. (#0826 Epping, NH), 5th- Lori Z. (#0772 Camp Hill, PA), 6th- Shanna F. (#0841 Billings, MT), 7th- Natalie M. (#0655 Herndon, VA), Dawna P. (#0678 Cape Coral, FL), 9th- Jamieson J. (#0663 New York, NY), 10th- Haley B. (#0648 Elderton, PA), Raul H. (#0409 San Juan, PR), Cheryl R. (#0781 Marion, IL), 12th- Amy C. (#0400 Akron, OH), Rob M. (#0194 Schickshinny, PA), 13th- Marc H. (#0353 Coral Springs, FL), Sarah K. (#0801 Canton, OH), 14th- Stephen M. (#0457 Springfield, IL), 15th- Holly P. (#0683 Lake in the Hills, IL), Caroline W. (#0806 Hudson, MA), 16th- Anne V. (#0538 Rochester, NY), Tina L. (#0647 Williston, FL) 17th- JoAnn N. (#0175 Fishkill, NY), Krista B. (#0563 Estes Park, Co) 18th- Amanda R. (#0451 Scott City, MO), Kimi K. (#0583 Stockton, CA), Courtney C. (#0520 Easton, MD), Tina M. (#0754 Monroe, GA) 19th- Colleen M. (#570 Apex, NC), Robyn G (#0594 Allentown, PA), Evelyn C. (#0800 Cary, IL) 20th- Ann L. (#0698 Gouldsboro, PA), Jennifer W. (#0750 Gainsesville, GA), Mary H. (#0814 Allentown, PA) 21st- Ann G. (#0561 Plantation, FL), Sharon R. (#0641 Ft. Collins, CO) 25th- Theresa C. (#0735 Sacramento, CA) 28th- Sue F. (#0526 Weston, OH) 29th- Kathleen T. (#0684 Rochdale, MA) and 31st- Carol G. (#0710 Bethlehem, CT).

Last month we asked what the purr-fect caption should be for this picture? The most creative captions are featured below:

• "I asked for a kiss, not a bath." -Amy C. (#0828 Murfreesboro, TN)
• "Cheek Lickin' Cute." -Kathryn H. (#0645 Osh Kosh, WI)
• "Shure Pets grooming products are great, but they missed a spot." -Carol C. (#0290 New Boston, MI)

Thank you for all of your submissions.

The Lhasa Apso is named after the Tibetan city Lhasa. What does "Apso" mean?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The November trivia question was: Bugs Bunny is the famous fictional street-smart gray rabbit that appears in the Looney Tunes and Merrie Melodies Series. According to a comic book that created the character, what was Bugs Bunny's original name? Although we had many responses, Susan M. (#0569 Lowville, NY) had the quickest correct response (George Washington Bunny) and she received a special Shure Pets prize. Good luck to everyone on winning December's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Stay warm during the Winter season while advertising your Shure Pets business everywhere you go with our sweatshirts, hoodies, mugs and hats. Additionally, black is back with our brand new sleek black T-shirt (pictured). To order your Shure Pets items, click on the link below.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.