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| HAVE YOU CONTACTED YOUR PET CONSULTANT TO HOST OR ATTEND A PET PARTY? |
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Shure Pets Gazette
The Premier Direct Seller of Pet Products
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Volume IV, November 2006
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Dear Pet Lover~
The holiday season is quickly approaching. We
recently introduced our Shure Pets 2007 Cat-alog,
increasing our product line by over 20%. The
response to the new Cat-alog has been
overwhelming. Thank you for your comments and
suggestions. Since the Cat-alog dropped, our sales
have increased by over 37% from the prior period.
The pet industry is one of the fastest growing
segments today in retail. We are the cat-egory
innovator and the nation's leader in the distribution
of pet products through home parties. I encourage
each of you to explore the opportunity and join our
growing team as a Pet Consultant (please see
the ?Promo Section? at the end of this newsletter),
host a party or conduct a fundraiser. We offer a full
range of opportunities to all pet lovers. Our only
requirement at Shure Pets is a passion for pets! Put
your passion to work in an area you enjoy and one
that shows consistent growth. We have the tools to
help you grow your business including the best
products, the latest in technology and providing the
best in customer service.
The chill is in the air and the holiday spirit is alive.
Consider hosting a Pet Party in the comfort of your
home and review the latest in pet products with
other passionate pet lovers. Our home parties are
fun, social and provide for an educational platform to
discuss and exchange ideas about our pets.
In addition to the products introduced in our Cat-
alog, we have added holiday items to our line this
year that include: The Howl-iday Bear, Ho-Ho
Hairball, Santa Jingle Bell Hat and Stockings for you
pet. The products are available through your Pet
Consultant?s replicated websites (shurepets.com and
click on ?Products? to find your local Pet Consultant).
Stating this month, we created a new section of the
newsletter focusing on our fundraiser program. David
Feld, our Director of Marketing, will highlight
successful fundraising activities and results. Since
the inception of the program, we have raised
thousands of dollars for various organizations
throughout the United States. Our fundraisers are
available to all nonprofit organizations including pet,
church groups, schools etc. Specifically, our
fundraisers have raised monies for hundreds of pet
related organizations and help pay for vet bills,
provide shelter and food. Please let us know about
your fundraiser and the impact the money raised had
for your organization.
I look forward to working with you during this exciting
time and please feel free to forward this newsletter
to all interested pet lovers.
Andrew Shure, Shure Pets Founder
(andrew.shure@shurepets.com)

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Shure Pets Fundraisers
The Shure Pets fundraising program continues to
increase in visibility and ability to help needy
organizations raise funds in a unique, fun, social
manner. To set up your Shure Pets fundraiser,
please contact your local Pet
Consultant and let them know your organization's
name,
mailing address (for their check), 501(c) tax ID#, and
start and end
date of your fundraiser. The fundraiser must be
conducted in a period of one month or less and there
is a $4.00 charge to set up the fundraiser beginning
November 9th. The fundraising group will earn 25%
commission of all items sold, while the Pet Consultant
associated with the event will earn 10% commission.
The fundraiser opportunity is not limited to pet
organizations and can be utilized by any 501(c)
organization.
Once your Pet Consultant has the required in-fur-
mation regarding your fundraiser, The Shure Pets
office can create a purr-sonalized webpage for the
organization (including a biography and picture).
Customers can log onto the webpage and place
orders as needed 24/7 until the conclusion of the
fundraiser.
Fundraisers are a fun way to share the Shure Pets
product line and pet knowledge with new customers,
make new friends and
bring passionate pet lovers together. We have been
able to help so many organizations in the past
including: the Kuliga Dog Training Group
(Cincinnati,
OH) and Save The Animals Foundation
(STAF).
With the money raised from their Shure Pets
fundraisers the past two years, the Kuliga Dog
Training Group was able to help pay for building
expenses including rent, insurance, electric and gas.
This allowed the group's volunteers and teachers to
continue training dogs early through various stages
of puppy, agility, and show classes as well as canine
good citizen testing.
Additionally, Save The Animals Foundation used their
fundraising money for special needs animals and their
medical bills. They are one of the only shelters that
take in special needs animals in the Cincinnati, OH
area.
Thank you Gale W. (#312 Cincinnati, OH) for
helping provide the in-fur-mation regarding these
fundraisers.
Thank you from the bottom of my paws,
David E. Feld, Shure Pets
(david.feld@shurepets.com)
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Shure Pets News
National Pet Party Across America 2.0
Since our initial ?Pet Party Across America? Campaign
was met with grr-eat response and was a barking
success the first time around, we are proud to
introduce: Shure Pets? National Pet Party Across
America 2.0, the weekend of November 17-19, 2006.
Shure Pets Pet Consultants nationwide will be hosting
Pet Parties during the November 17-19 weekend.
Please
contact Shure Pets (or visit the Pet Consultant
locater at shurepets.com under the "products" tab)
to be put in contact with your local Pet Consultant
and their upcoming Pet Party.
Additionally, to give back to those in need during the
Howl-iday season, for every Pet Party Order
submitted from the ?National Pet Party Across
America 2.0? Campaign, Shure Pets will donate $2.50
to the ASPCA: The American Society for the
Prevention of Cruelty to Animals
(http://www.aspca.org).
Shure Pets University (SPU):
Our Shure Pets University training program meets
monthly at the Corporate
Office in Chicago, Illinois. This
seminar serves as a platform to discuss
Shure Pets and trends in the Direct Selling and Pet
Industries, as well as offering tips to help you grow,
develop and maintain your business. All Pet
Consultants are invited and encouraged to attend
SPU. If you cannot make a Shure Pets
University session but are in the Chicago area and
would like to meet "The Pound", please call or
email info@shurepets.com
to schedule an appointment.
SPUs are held on the first Tuesday of the month.
Please "mark" your calendars for the next Shure
Pets University Training Program (the last one for
2006) held on:
Shure Pets is located at 1556 N. LaSalle St.,
Chicago, IL.
Advance reservations are required for Shure Pets
University so we can plan accordingly. Please
call 1.888.SHURE.PETS or email
info@shurepets.com. We look forward to seeing
you at SPU!
Conference Calls: All Tuesdays (outside of
the first
Tuesday of the Month which is reserved for SPU)
conference calls occur for Pet Consultants to
participate in and share ideas with each other and
the Shure Pets Pound.
- The 2nd Tuesday of the Month's Conference Call
is for all new Pet Consultants
- The 3rd Tuesday is open for all Pet Consultants
and
- The 4th Tuesday is scheduled for our
Leadership Committee.
Space is limited so please RSVP to
kristina.meyer@shurepets.com to sign up for your
informative Conference Call session.
Ulti-mutt Product Invention Contest
Shure Pets is looking for unique products
to put in future Cat-alogs. If you, or someone you
know, has created a
pet product and would like to have it sold under the
Shure Pets name, tell them to visit
http://www.shurepets.com/invention.html and
complete the entry form contest details. Entries must
be received by
February 28, 2007.
Grrr-eat Start Program:
Through our Grrr-eat Start Program for our New Pet
Consultant Puppies: In the first ten days of your
business, if you sell $500 of Shure Pets products and
book two upcoming Pet Parties (within the upcoming
30 days), you will earn a $75.00 credit towards any
Shure Pets products and/or business supplies.
Additionally, if you sell $1,200 of Shure Pets products
and directly recruit one person, or more, in the first
thirty days of your business, you will earn a Shure
Pets T-shirt (small ? x-large) and cap. The ten or
thirty days start on the day that you receive
your ?New Puppy on the Block? Starter Kit.
Shure Pets In The News
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Pet Consultant of the Month: Judy M. (#1142)
Profile of Success!
Judy M. (#1142 Granger, IN) is a
relatively new Pet Consultant, having joined the
Shure Pets business in April of
this year. Judy states, "since that time I have had an
absolutely
wonder-fur time with Shure Pets! Yes, I have been
down the road of other direct-selling ventures
including home decor and cooking/baking ware. None,
and I mean none, have been as fun and enjoyable as
Shure Pets! The time I spend in preparing for my
shows, making booking calls, etc. is actually relaxing
and enjoyable for me. Then, there's the actual show
which is a blast when guests bring their fur-babies! I
have three fur-babies of my own: a 7 year-old
female Jack Russell Terrior named Sammy and two
tabbies, a grey female named Jagboo and an orange
male named Pumpkin. I found out about the Shure
Pets op'purr'tunity while
browsing online checking out home-based sales
companies. Up until that point I guess I had not even
thought such a concept existed. I was intrigued at
once! I did find a competing company but it took only
a few minutes of comparing the two to see it was
obviously Shure Pets that shined!"
"I have set a lofty, but not unobtainable, long-term
goal for myself of being a Top Dog Pet Consultant
within
five years. My shorter goal is to receive a recognition
award at the 2007 Jam-fur-ee. This year at the
annual conference I met so many great people!
Leah
S. (#1066 Brevard, NC) and I have agreed to
email each
other on a weekly basis to support, encourage and
just chat about our businesses. We both want to be
as successful as we can be with this company! Just
yesterday I had my second recruit sign up and have
a couple more gals who are interested. Recruiting is
yes, helpful to me, but more importantly helps assure
that Shure Pets continues to grow and prosper!"
"Recently I posted on the Shure Pets chatboard
some of the
ways that I have learned to be successful. First and
foremost, you must open your mouth and get that
word out about how great Shure Pets products are
and what a great company it is! When I do festivals,
bazaars and pet events I am NOT there to sell
product
that day. I am there to BOOK shows, RECRUIT
Pet Consultants and get my name out to everyone
who
stops by my booth. The product will be sold at the
shows I schedule and by the people who join the
team because they are so impressed with Shure
Pets! Recently I had a booth at the Nappanee Apple
Festival in Nappanee, IN. It was a Friday, Saturday
and Sunday event and thousands of people
attended. I left the
festival with several booked parties, many people
interested in having a show, one recruit who signed
up almost literally on the spot, some fundraising
opportunities and a lot of interest in the products
and
company."
"Two of the biggest words in my algorithm for
success
are 'hostess-coaching' and 'follow-up'. You must
keep in contact with your host/hostess on a weekly
basis. Update him/her on new products or offers,
check and make 'shure' they are inviting their guests
timely, give them ideas on others they could invite,
encourage them to collect outside orders, etc. At all
of my out-of-home events I have a drawing for a
product, small gift basket, etc. These drawing slips
are my gold mine of leads and potential
hostess/recruit information. Call those interested in
booking shows within 1-2 days while their interest is
still fresh. If someone requests more information get
a packet together and mail it pronto!"
"My words of wisdom? 1. Enjoy what you do and
have
a passion about sharing your enthusiasm with others.
2. Set a goal and make time to reach it. I set aside a
minimum of one hour each day to building my
business. 3. Utilize the experiences and efforts of
others such as the files on our chat board. Likewise,
try and give input into the chatboard so others can
benefit from your experiences, business-building
ideas, etc. Have a 'purr'-ductive business!!"
The above image is of Judy with her pets.
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Pet Consultant Business
Featured in this picture is Pet Consultant
Kristi T. (#1026 Neenah, WI) at a
recent Pet Expo in Appleton, Wisconsin. Participating
in expos, fairs,
events and
fundraisers are excellent ways to increase your
target customer base and spread the word about
your Shure Pets business. You are "shure" to meet
new customers and potential recruits through these
venues.
The top five highest producing Pet Consultants in
October are listed below:
- 1. Autumn H. (#1333 Anchorage, AK)
- 2. Gale W. (#312 Cincinnati, OH)
- 3. Janet H. (#139 Macomb, IL)
- 4. Judy M. (#1142 Granger, IN)
5. Chazell S. (#818 Paso Robles,
CA).
The teams with the largest amount of retail volume in
October are listed below:
- Best in Show
- The Stray Hounds
- Dogs Gone Wild
- Hot Diggity Dogs
(If your team is yet to be named, please email
kristina.meyer@shurepets.com with your group's
identity).
The largest order received in October was from:
Judy M. (#1142 Granger, IN) at $848.80
The average order size (retail amount, including Pet
Parties) submitted last month was $195.78
The Pet Consultants with the largest number of
direct
recruits in October (three) are: Sandy T. (#148
Seabrook,
NH) and Amanda H. (#1332 Pandora, OH).
Keep up the howl-ing good work!
Bark, Meow, Neigh, Chirp and applaud for the
following
Pet Consultants as they all recently achieved bone-
us levels
(the bone-us level achieved is indicated next to their
name):
- Chazell S. (#818 Paso Robles, CA) -
$2,000.00
- Amy D. (#1027 De Pere, WI) - $2,000.00
- Kristine F. (#1093 Saline, MI) - $2,000.00
- Judy M. (#1142 Granger, IN) - $2,000.00
- Jeanette E. (#1183 Buellton, CA) - $2,000.00
- Jaison K. (#1194 Cincinnati, OH) - $2,000.00
- Tracey S. (#1237 Linden, VA) - $2,000.00
- Tara D. (#817 Danielsville, PA) - $4,500.00
- Nadene H. (#708 Grand Forks, ND) -
$4,500.00
- Lynda A. (#49 Glouster, OH) - $7,500.00
- Janet H. (#139 Macomb, IL) - $7,500.00
- Kari H. (#701 Vernon, CT) - $7,500.00
The Shure
Pets Bone-us sales points
program works as follows: For every dollar of Shure
Pets products sold, you receive the equivalent of one
Bone-us dollar.
For every one person directly recruited to your Shure
Pets business, you receive the equivalent of $200.00
Bone-us points. Depending on the Bone-us level
reached,
Pet Consultants earn a variety of Shure Pets rewards
from business supplies and Cat-alogs to products and
trips.
Pet Consultants, please let Kristina know when
you have Pet Parties, expos, fundraisers and other
events scheduled. Additionally, if you
have any pictures from your events and would like to
share them with us, please email them to
kristina.meyer@shurepets.com.
Shure Pets Leadership Team:
We would like to extend a furry and warm thank you
to our Pet Consultant Leadership Team who
continue to assist us and help us grow to meet our
goals and make Shure Pets a better family and
organization for all members involved. Our monthly
calls are inspiring and we look forward to the
continued innovations and ideas that result from the
calls. Thank you!
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Shure Pets Barks of Approval
?Just a quick comment on the wonderful quality of
our products. Case in point, I have purchased
numerous plush, squeaky toys for my Jack Russell
Terrier over the years and each and every time she
chews the toys open and rips out the stuffing within
minutes to hours. Imagine my pleasure to find that
she has been chewing on the big, plush dog bone I
purchased from the Pound during
Jam-fur-ee on a daily basis and has not managed to
disrupt a single thread! It is sewn with nylon thread
rather than cotton thread and is very durable.? -
Judy M. (#1142 Granger, IN).
?Just wanted to remind everyone that The Pound
updated
our [Shure Pets replicated] websites with all the new
products!! They have
lowered prices and have added some great stuff.?
-Deanna M. (#486 Goodyear, AZ).
?I LOVE all the new items in the catalog!! Looks like
we have so much more to talk about at our parties!
I?m especially pleased that The Pound listened
to the
consultants concerns regarding pricing. That says a
whole lot about their support of the consultants.?
-Bonnie D. (#508 Gladstone, OR).
?Thank you so much for you help. I cannot wait to
see all the new stuff!! My companion Dakota loves
her new Yappie meal and I did her paw print [plaster
kit] this
morning! That is the coolest thing ever!! Cannot
wait to show everyone.? -Deb B. (#1488 Saint
Francis, MN).
?I have a friend whose cat has itchy skin. He is 24
and is suffering from kidney failure. I sold her the
Emu Oil Spray and she said it has helped him
immensely. He was pulling his hair out. It has
calmed him down and has helped his itchy skin.?
-Candy C. (#910 Anderson, IN).
?I haven?t been a consultant for long, but I thought I
would share my favorite products so far: My dogs
LOVE the Beef Jerky Dog Logs. The pet wipes are
AWESOME. They are great for muddy feet and
wiping faces after eating, and they don?t irritate my
Shar-Pei?s skin like other similar products in the
market. Other similar products are also purfumey
which can irritate allergies in pets. Shure Pets Pet
wipes are more ?soothing? and effective. The boo-
boo bandages are great as well, and great to keep
on hand for minor cuts and scratches that occur
when my doggies play a little rough with each
other.? -Rebekka B. (#1509 Houston, TX).
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Shure Pets Products of the Month
The November Featured Products of the
Month are all brand new items: Paramount
Green Apple Shampoo,
Rudy and
Mouse Pad.
Paramount Green Apple Shampoo (#143)
effectively cleans your dirty pets while featuring our
unique Green Apple scent. The shampoo soothes
hyperactive pets, has a medicinal effect on the body
and freshens odors while leaving with pet with a soft
and fluffy coat. 17 oz.
Rudy (#H1) is a howl-iday dog toy that's
cute and on every pup's wish list. Rudy is made from
a soft, yet durable corduroy fabric, non-toxic poly fill
and includes a squeaker. Rudy will be "Shure" to
entertain your pooch for hours this howl-iday season.
With his endearing cotton ball eyes, bright red cotton
ball nose and silk tail, this reindeer will melt any
heart!
Machine Washable. Wheat Colored and 7".
Mouse Pad (#772) is breed specific and
adds some purr-sonality and style to your computer.
Super absorbent 1/4 inch thick soft, durable and
washable white fabric cover. 8.75" x 7.75". Over
125 breeds available including dogs, cats and
horses.
Shure Pets Products
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Purr-fect Pet Health Tips
What can I do when my puppy is teething?
Your puppy will begin to get their
permanent teeth around four to months of
age. There are many things you can do to
ease their pain and control the chewing:
- Give your puppy ice cubes to chew on
- Soak a clean rag in water, wring it out
and then freeze it and give it to your puppy
- Soften your canine's food by adding a little water
- Discourage them from biting on your arm
or hand for comfort
Puppies lose their teeth in a distinct pattern: first
the small front teeth come out. Then the premolars
behind the canines. Then the molars in the back
come out. Finally the canine teeth come out.
During this time, some discomfort, including bleeding
gums is to be expected. Your puppy will want to
chew more during this period of time, but it may also
be too painful to do so. You will probably find few, if
any, of the teeth your puppy loses, as puppies
typically swallow them.
How are cats claws removed?
The procedure is done under general anesthesia and
the claw is secured and pulled slightly to expose the
first joint (between the first and second phalanx).
The incision is made just behind the first digit at the
first joint and the tiny bone with the nail is removed.
Trying to remove only the nail has not proven to be a
good procedure because too many times part of the
nail will regrow and further surgery is necessary.
Plus a nail remnant can be very uncomfortable for
the cat. Rest is recommended
for ten days after the surgery. Most cats are slightly
uncomfortable for a few days post operatively then
get right back to their usual tricks. There should be
no bleeding or discharge after the surgery and the
toes should heal well.
How quickly can rabbits reproduce?
One pair of rabbits in a protected compound
reproduced 184 times in 18 months, but this is
exceptional. Under good conditions in the wild, an
adult female can produce up to 40 young a year -
although the rate across Australia varies between 15
and 40 and depends on the length of the breeding
season. Few rabbits survive past their first year,
with only between 1% and 10% survive more than a
year. Females can breed at three months but do not
reach full reproductive potential until ten months.
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Pet of the Month
Pictured is our "Pet of the
Month" Mr. Peepers, playing with the
Catnip Teaser (#511) sent to us by
Tricia P.
(#424 Rapid City, SD).
To have your pet considered for
next month's Pet of the Month, please email
your pictures to petlover@shurepets.com. Thank
you for all your submissions, we look forward to
sharing your pictures.
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Shure Pets Howl-iday Items
Shure Pets has created a new Cat-egory of Winter
Howl-iday items that are available now (while
supplied last). These items include Rudy, Howl-
iday
Bear (pictured), Ho-Ho Hairball, Merry Mittens, Santa
Jingle Bell
Hat, Stockings for your pets and a Howl-
iday
themed
picture-frame. These items can be viewed and
ordered online through your Pet Consultant's
replicated website.
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Bone-us Trivia
On the hit animated Nickelodeon TV show,
Doug, what was the name of Doug's canine
companion?
Please email info@shurepets.com with your trivia
answer. A winner will selected at random from all
correct responses to receive FREE
Shure Pets Products! The correct answer to this
issue's Bone-us Trivia will be printed in next month's
Pet Gazette.
The October trivia question was: Which animated
cat first appeared in the
1945 television cartoon ?Life With Feathers??
Although we had
many responses, Loretta S. (#855 Marseilles, IL)
was the selected winner with the correct
response (Sylvester) and she
received a special Shure Pets prize. Good luck to
everyone on winning November's trivia question!
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Shure Pets Apparel
Shure Pets apparel is available in a wide variety
of items, styles
and colors! Advertise your
Shure Pets business everywhere you go this Autumn
with our
Hoodies, T-shirts, Long Sleeve Shirts, Aprons,
Mugs, Steins (pictured), Hats
and more.
To order
your Shure Pets items, click on the link below.
Shure Pets Clothing Line
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Shure Pets is a proud and active Member of the
Direct Selling Association (DSA) and their committees.
The Direct Selling Association is the national
trade association of the leading firms that
manufacture and distribute goods and services sold
directly to consumers. More than 150 companies are
members of the association, including many well-
known brand names.
The Association's mission is "To protect, serve and
promote the effectiveness of member companies and
the independent business people they represent. To
ensure that the marketing by member companies of
products and/or the direct sales opportunity is
conducted with the highest level of business ethics
and service to consumers."
The cornerstone of the Association's commitment to
ethical business practices and consumer service is its
Code of Ethics. Every member company pledges to
abide by the Code's standards and procedures as a
condition of admission and continuing membership in
the Association.
Direct Selling Association
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Find your Pet Consultant
Use the Pet Consultant Locator to find your local Pet
Consultant to purchase products, host/attend a Pet
party (earn free products) and become a Pet
Consultant. To get to the Pet Consultant Locator,
go to shurepets.com and click on the "products" tab
(or click on the link below).
Shure Pets: Pet Locator
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Have a happy and safe Thanksgiving from the
Shure Pets Pound!
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Promo: Free Spritzer Sample Pack (120s) for all new November Pet Consultant Sign-ups
Recruit-a-palooza: Beginning on November 1st and
through November 30, all new Pet Consultants that
sign up in November under an existing Pet
Consultant?s team, will receive a Sample Spritz Pack
(120s ? all six sample spritz scents including
the new Hibiscus scent) in their ?New Puppy on the
Block" Starter Kit. We look forward to having you
join our
winning team. Please feel free to call
1.888.SHURE.PETS if you have any questions about
beginning your Shure Pets journey.
Why become a Shure Pets Consultant?
- The opportunity to work in a growing and
dynamic
industry that currently has a $38.4 billion market
share.
- Superior, unique, beneficial health products that
sell
themselves.
- Consumable products resulting in monthly reorder
needs.
- Pet Consultants are not limited by territories,
allowing for nationwide potential.
- Freedom and flexible hours. The ability to be your
own boss. You control your own destiny.
- Requires nominal financial investment.
- No daily rush-hour commute.
- Purchase pet products at a discount rate for your
pets.
- Pride in achievement.
- Grrr-eat training program including ?New Puppy on
the Block? Starter Kit, weekly conference calls,
monthly newsletters and the ulti-mitt in customer
service.
- Joy of helping others.
- Company focusing on today and the future.
- Tail-wagging Fun!
Our Price:
$99.00 (plus shipping and tax)
Shure Pets Agreement Form
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