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Inside This Howl-ing Good Issue...
  • Shure Pets Events
  • Pet Consultant of the Month: Deanna M. (#486)
  • Pet Consultant Business
  • Getting to Know Shure Pets
  • Shure Pets Barks of Approval
  • Shure Pets Products of the Month
  • Purr-fect Pet Questions and Answers
  • July Pet Consultant Birthdays
  • Caption Contest
  • Bone-us Trivia
  • Shure Pets Apparel

  • Shure Pets has been featured in the following national media outlets:

    Shure Pets Website (shurepets.com)

    Shure Pets Gazette
    The Premier Direct Seller of Pet Products
    Volume IV, July 2006

    Dear Pet Lover~

    We continue to generate national and international media expose. The media continues to identify Shure Pets as the category innovator and the nation's leading provider of pet products through home parties. Yesterday, Tokyo TV ran a segment on one of our at-home Pet Parties!!

    The Pet and Direct Selling industries are growing at a fast rate (each have doubled in sales over the last ten years). I would like to encourage each of you to participate in our business by becoming a Pet Consultant, hosting a Pet Party or simply attending a Pet Party. I am sure that you will have a good time and learn valuable health tips for your pets! Our only requirement at Shure Pets is a passion for pets!

    I would also like to encourage each of our active Pet Consultants to attend our Annual Meeting in Chicago (Jam-fur-ee) this summer. The event is scheduled the weekend of August 18-19. (Please see below for more information). I look forward to seeing everyone at the convention.

    Additionally, I want to share with you the following sales information: Sales for the first half of the year are over 50% greater than the same period in 2005 while the number of new Pet Consultants increased by 20% from the same period in 2005. I warmly welcome all our new customers and Pet Consultants to our team.

    Finally, we have been working like a dog implementing the new backend software. We are scheduling to 'go live' on Monday, July 17, 2006. We will send an announcement that day to each of you would like to thank David and Kristina for their leadership on this project. We are very excited with the features and functionality of the software and believe that we are offering the latest in technology to you and your customers. Please let us know your thoughts.

    Andrew Shure, Shure Pets Founder



    Shure Pets Events

    Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured in BusinessWeek, The Cincinnati Enquirer (OH), WKRC 12 Cincinnati (OH), Fox - Las Vegas (NV), ABC Columbus (OH), CBS Duluth (MN), CBS Amarillo (TX), CBS Portland (OR), CBS St. Louis (MO), The Ithaca Journal (NY), Fox News Morning (CA), and the Associated Press. The BusinessWeek article, Party Time, described direct selling and home parties as, "making a comeback," and a Cincinnati Enquirer article guest stated, "I think it's great. There are so many times you go to a feed store or a pet supply store and you don't get to try things out [as you do at a Shure Pets Party]". To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

    Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

    SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

    • Tuesday, July 11 (date change due to July 4th Howl-iday) and
    • Tuesday, August 1.
    Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

    Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

    • The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
    • The 3rd Tuesday is for any Pet Consultant Team and
    • The 4th Tuesday is open to all Pet Consultants.
    Space is limited so please RSVP to (kristina.meyer@shurepets.com) to sign up for your informative Conference Call session.

    Back-end Software: Phase I and II of the new Pet Consultant software system are complete. This new system allows all Pet Consultants to create their own unique, purr-sonalized replicated websites where they can track their sales and genealogy, upload their pictures and stories and enroll new Pet Consultants directly into the Shure Pets business. Phase III (order processing) is currently being worked on and tested. We are adding the newest products and breeds and are near completion of the replicated sites (where the customers will order from). Additionally, we have begun testing the portal sites (where the Pet Consultants will place their orders). Phase III will also include more efficient order entry, Pet Party and fundraiser order entry, order tracking and much more. The new system already includes a zip code locator program that allows potential customers and Pet Party Hosts/Attendees to find the replicated website of their local Pet Consultant. This is available now on the "Get Info" Page at shurepets.com. For more information on the software system or to purchase it, please email kristina.meyer@shurepets.com.

    Pet Consultant Jam-fur-ee Conference: Shure Pets is planning its second annual Pet Consultant Conference (Jam-fur-ee) the weekend of August 18- 20 (Friday evening thru Sunday). The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting, event-packed weekend with activities, entertainment, speakers, classes, meals and awards (Ulti-mutt Sales Award, Leader of the Pack Award, Dream Team Leader Award, Purr-fect Attitude Award and Bark Back to the Community Award). At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss the future direction of the company. Friday night will include a special Leadership Dinner for all Junior Pack Leaders, Pack Leaders, Senior Pack Leaders and Top-Dog Pet Consultants (6:00 pm). All Pet Consultants will meet up post-dinner at a casual locale (near the Old Town area of Chicago). On Saturday, the conference will take place at the East Bank Club (500 N. Kingsbury St, Chicago, 60610). The Jam-fur-ee event will be occurring during the week of Chicago's famous Air and Water Show so please make "shure" you book your hotel reservations early as space will fill up quickly. Due to the exciting weekend activities, the theme for this year's Jam-fur-ee will be Shure Pets: Taking Flight! For more in-fur-mation on the Air and Water show, please visit: http://www.chicagotraveler.com/attractions/chicago- air-water-show.html. Jam-fur-ee Hotel Suggestions include: The Red Roof Inn Chicago Downtown (162 E. Ontario, Phone: 312. 787.3580) and The Days Inn Gold Coast (1816 N. Clark St., Phone: 312.664.7624). Pet Consultants, the cost of the event will be $150.00 for the weekend; $130.00 if you RSVP by July 15, 2006. To RSVP, please email kristina.meyer@shurepets.com and let us know how you would like to pay for the event. More information on the 2006 Jam-fur-ee will follow in upcoming Shure Pets newsletters.

    Grrr-eat Start Program (updated as of July 1): Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small ? x-large) and cap. The ten or thirty days start on the day that you receive your ?New Puppy on the Block? Starter Kit.

    Shure Pets In The News

    Deanna Pet Consultant of the Month: Deanna M. (#486)

    Deanna M. (#486 Goodyear, AZ) is a proud parent to two wonderful children, a Siamese mix cat (Allie), who was rescued from under her cousin's house at four weeks, and two Miniature Australian Shepherd puppies (Tahoe and Sienna) who are eight months old.

    Deanna states, "I first found out about Shure Pets in Paso Robles, California, while looking through the Business section of my local newspaper. All the paper listed was the web address and 'work-at-home' opportunity. I decided to check it out. I went online and requested information. Of course it was a Saturday, so I knew it would be awhile before I heard anything. I decided to type in Shure Pets on my Yahoo search engine and E-bay was listed. I looked at E-bay and it offered the Starter Kit. I contacted the Consultant, Rob M. (#194 Hunlock Creek, PA). We talked for 45 minutes and I signed up (May 2005). In September 2005, my family moved from California to Goodyear, Arizona. What a shock it was to find out there were only a few active Pet Consultants here. I started attending local pet expos to spread the word about Shure Pets. I knew a big door was opening for me. I created the 'Dog Days of Summer' Team and started advertising. Between my advertising and that of the Shure Pets Pound my team has grown to seven Pet Consultants!"

    "I love being a Pet Consultant for Shure Pets. I'm a stay at home mom, so I work my business around my husband's work schedule. My goal has always been to have fun and that's what I'm doing. I try to do at least two events/parties a month, and I'm starting to build a repeat customer base. My success comes from the great products Shure Pets offers. All my customers tell me how much they love our shampoos and conditioners, and they will never switch back. I also believe I owe some of the success to the untapped Shure Pets area I live in. I make sure to make contact with all of my leads and share my story about Shure Pets. When people get to know me they know they are not just buying a quality product, but I will be there to help them in whatever way I can. It's a package deal!"

    "Most importantly, however, I believe in staying positive and keeping an upbeat attitude. I have never seen someone achieve their goals by complaining and being down. That is the first thing a customer or recruit will see. I look forward to the changes that will happen when the new backend software is released, but most of all I look forward to a long and rewarding career with Shure Pets."

    The above image is of Deanna, Sienna (Red Merle Aussie) and Tahoe (Black Tri Aussie).


    Stephanie and Valerie Pet Consultant Business

    Featured in this picture (from let to right) are Pet Consultants Valerie T. (#292 Kingston, IL) and Stephanie A. (#743 Geneva, IL) who teamed up at a GLATA event last month. Stephanie says of her upline Valerie, "She helps those she recruited succeed. She has always let me take the lead in these teamed efforts." Consultants, participating in expos, fairs, events and fundraisers are excellent ways to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

    Four Paws Up to all of the fundraising groups who earned money last month through their Shure Pets fundraising efforts. The groups that participated in our fundraising program in June included: Cairn Rescue USA, Fidelco Guide Dog Foundation, Colorado Springs All Breed Rescue, DAR&E, Happily Ever After Animal Sanc. Inc., Century United Methodist Church, Boxer Rescue and Small Paws Rescue. Fundraising groups (501c) can earn 25% of all of their sales through their Shure Pets fundraising efforts. Please email info@shurepets.com or call 1.888.SHURE.PETS for more in-fur-mation.

    Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Stacey L. (#955 Belleville, IL) $2,000.00, Tricia P. (#424 Rapid City, SD) $2,000.00, MaryAnn N. (#774 Rye Brook, NY) $2,000.00, Sherry L. (#930 Columbia, PA) $2,000.00, Nadene H. (#708 Grand Forks, ND) $2,000.00, Tara P. (#900 Seattle, WA) $2,000.00, Deanna M. (#486 Goodyear, AZ) $4,500.00, Susan C. (#793 Hamburg, NH) $4,500.00, and Kari H. (#701 Vernon, CT) $4,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200.00 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

    Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events and would like to share them with us, please email them to kristina.meyer@shurepets.com.


    Rufus Getting to Know Shure Pets

    Pictured is our "Pet of the Month" Rufus on the Puppy Gift Set (#743) submitted to us by Catherine B. (#928 Key West, FL). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

    The Shure Pets average order increased during June by 25.6% to $162.59 Additionally, the average sales generated at a Pet Party last month increased to $383.18

    Ohio and California led the way with the greatest number of Pet Parties in June. Wisconsin held the next greatest number of At-home Pet Parties during the month.

    The top five highest producing Pet Consultants in June are listed below: 1. Kari H. (#701 Vernon, CT), 2. Gale W. (#312 (Cincinnati, OH) 3. Jaison K. (#1194 Cincinnati, OH), 4. Lisa Z. (#959 Green Bay, WI), and 5. Tara P. (#900 Seattle, WA).

    In May, the Best Selling Shure Pets Teams were: 1. Best in Show, 2. Alpha Pet Pride and 3. The Stray Hounds. (If your team is yet to be named, please email kristina.meyer@shurepets.com with your group's identity).

    The Pet Consultants with the largest number of direct recruits (four) in June is: Deanna M. (#486 Goodyear, AZ). Keep up the howl-ing good work!

    The top ten states with the greatest sales volume in June (three cheers for the Buckeye state): 1. Ohio, 2. Connecticut, 3. California, 4. Wisconsin, 5. Florida, 6. Pennsylvania, 7. Colorado, 8. Oregon, 9. Washington and 10. Illinois.

    The ten states with the greatest number of orders placed last month: 1. Ohio, 2. California, 3. Wisconsin, 4. New York, 5. North Carolina, 6. Indiana, 7. Illinois, 8. Virginia, 9. Maryland and 10. New Hampshire.

    Shure Pets Top Fifteen Best Selling Breeds: 1. Labrador, 2. Golden Retriever, 3. German Shepherd, 4. Rottweiler, 5. Pug, 6. Jack Russell, 7. Yorkie, 8. Dachshund, 9. Beagle, 10. Border Collie, 11. Boston Terrier, 12. Chihuahua, 13. Boxer, 14. Brittany and 15. Greyhound.

    Shure Pets Top Fifteen Best Selling Products: 1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Tidy Puppy and Kitten Mitten (#418s), 4. Mug (#702), 5. Ideal Oatmeal Conditioning Shampoo (#116), 6. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 7. Devine Canine Breath Mints (#206), 8. Ulti-mutt Candy Bar (#214), 9. Paramount Ear Solution (#103), 10. Paramount Mountain Fresh Foaming Cleanser (#123), 11. Purr-fect Pet Towel (#410), 12. "I Love My Dog" Bath Towel (#411), 13. Ideal Oatmeal Conditioning Spray (#117), 14. Paramount Medicated Shampoo (#101) and 15. Paramount Paw Balm (#129).

    Pet Stats - Source: American Pet Association Polls

    • Approximately 32,000,00 dog owners purchase Holiday gifts for their dogs.
    • 39% of America's pet owners display their pet's picture in their home.
    • 67% of America's cats are allowed to sleep on their owner's bed.


    Shure Pets Barks of Approval

    ?I used the Purr-fect Towel (#410) for the first time last night on Beary Bear, after a Creamsicle Shampoo (#112) and Paramount Cream Rinse [Conditioner] (#109). Instead of three large bath towels to dry his golden/collie mix fur, the Purr-fect Pet Towel was all it took! It is absolutely pawsome and now saves me from washing and drying all those wet bath towels!? -Susan J. (#1126 Fairfax, VA).

    ?Oh, by the way, I?m blown away by how nice the Garden Stones (#762) are and so far my favorite Spritizer Spray is the 'Ocean Breeze' (#107). I decided to try it in my office before going to bed last night to see what I thought and it reminded me of my trips (so long ago) to Hawaii! Not only did that bring back some wonder-fur memories, but now I know how great Kylie is going to smell. Not only that, but its scent lasted 'til even now! I?m in my office now nearly 24 hours later and I can still smell it! Thanks again! I?m still excited about the decision I made to become a Shure Pets consultant not even a year ago. I wish I had done it sooner!? -Kari H. (#701 Vernon, CT).

    ?I BELIEVE 100%. The products are wonderful. The shampoos and spritzers are top notch and they make my dogs and myself so happy. I saw a major difference when I washed my dogs. I will never buy anywhere else. That is for sure!? ?Christelle H. (#1112 Las Vegas, NV).

    ?I was excited to see that my new products came in today! The Pet Wipes (#142) have a great fresh scent. I used the new Hooray Spray (#139) right along with the Tidy Puppy and Kitten Mitten Brush Combo (#420). My cat was very pleased and if he?s happy, I?m happy.? -Sandy T (#148 Seabrook, NH).


    Hooray Spray Shure Pets Products of the Month

    The July Featured Products of the Month are: Paramount Hooray Spray, Horizontal Scratching Post and Snuggle Ball.

    Paramount Hooray Spray (#139) is an Anti-Itch and Static Spray that decreases non-seasonal shedding and itching of your pet's coat. Additionally, it aids in the removal of static electricity, allowing for easier combing and brushing. It contains natural oils to aid in the relief of itching and scratching due to dry skin while strengthening and conditioning the coat. 12 oz.

    Horizontal Scratching Post (#526) will keep your feline busy for hours with non-stop scratching excitement. Scratching post consists of a pine core post wrapped with sisal rope and two end pieces of particle board covered with durable carpeting to stand up to daily cat scratching. Available in Blue, Burgundy and Earth Tone. 7" x 16" x 22".

    Snuggleball (#829) is a ball for both cats and dogs. Fleece foaming nest includes a zipper cover that is removable for easy care. The Snuggleball is dreamy - and machine washable. Small ball is 26", Large ball is 32".

    Shure Pets Products

    Purr-fect Pet Questions and Answers

    Q: Why does my dog bark?: A: Barking comes naturally to any and all canine breeds. There are a number of reasons why dogs may bark ranging from boredom, loneliness, hunger, defense of their territory, or if they are feeling ill. Make "shure" you learn your dog's clues to decipher the meaning behind your pooch's bark.

    Q: Why does my cat make that awkward, funny face? A: Have you seen your cat smell something close up and then make a funny looking face as a result? Well, this irregular face is known as the "Flehman" response seen in other animals as well (including horses). It is believed that the "Flehman" response increases the flow of odor to the nose which relays in-fur-mation to the brain about the smell at a quicker rate.

    Q: Why does my horse toss his head back and forth? A: If your horse begins to toss his head, it may be a sign to check the riding equipment. Check to confirm that everything on the horse is appropriately sized and not heavy. For example, if the saddle is heavy on the horse, that can easily result in a pinched nerve and the horse may be uncomfortable, and therefore may result in head tossing.


    Jam-fur-ee July Pet Consultant Birthdays
    Yappy Birthday to all!

    1st- Kimberly P. (#777 Fullerton, CA), 1st- Tina G. (#905 Bedford, IN), 2nd- Tara D. (#817 Danielsville, PA), 3rd- Jennifer G. (#935 Austinberg, OH), 3rd- Cheryl R. (#1267 Jessup, PA), 4th- Susan J. (#323 Clifton Park, NY), 4th- Candice M. (#554 Spotsylvania, VA), 4th- Rhonda D. (#623 Lawrenceville, GA), 4th- Julie T. (#726 Lexington Park, MD), 6th- Sheldon M. (#338 Santa Ana, CA), 7th- Susan U. (#350 Brandenton, FL), 7th- Sandra L. (#389 Memphis, TN), 7th- Bill S. (#646 Fullerton, CA), 9th- Beth S. (#487 Bakersfield, CA), 9th- Margaret M. (#939 Sun Lakes, AZ), 10th- Jennifer J. (#585 East Syracuse, NY), 10th- Ellyn W. (#629 Lansdowne, PA), 10th- Tammy L. (#794 Valrico, FL), 10th- Kelli S. (#808 Ephrata, PA), 10th- Erica B. (#846 Englewood, CO), 10th- Lynn S. (#1017 Wallace, NC), 11th- Gregory C. (#317 Norwalk, CT) 11th- Tracy E. (#919 Greensboro, NC), 12th- Jaimie O. (#341 Seldon, NY), 12th- Troy B. (#1045 Custer, SD) 13th- Jennifer V. (#804 Miami, FL), 13th- Kelly G. (#813 Windsor, CO), 13th- Ginger K. (#871 Houston, TX), 13th- Isolda M. (#903 Abingdon, MD), 15th- Sharen S. (#48 Fortville, IN), 15th- Lynda W. (#886 Laurel, MD), 17th- Ferris H. (#603 Memphis, TN), 17th- Rhonda B. (#695 Lewis Center, OH), 17th- Susan M. (#824 Columbus, OH), 18th- William B. (#548 Franklin, NH), 19th- Jami T. (#612 Eugene, OR), 19th- Candice P. (#746 Fort Wayne, IN), 19th- Katrina W. (#991 Pinedale, WY), 19th- Louise K. (#1263 Ft. Collins, CO), 20th- Schoentelle M. (#967 Aurora, CO), 20th- Sandra A. (#971 Acworth, GA), 20th- Judy D. (#989 Franklin, OH), 21st- Julie H. (#516 Huron, OH), 21st- Sonya J. (#518 Meckling, SD), 21st- Diane L. (#719 Gilbert, AZ), 23rd- Shannon B. (#544 Horizon City, TX), 23rd- Sally G. (#1227 St. Marys, PA), 24th- Jessica G. (#619 Manheim, PA), 24th- Darlene W. (#642 Centerville, MD), 24th- Karin T. (#709 Normal, IL), 24th- Dale S. (#752 Bloomfield, CT), 25th- Barbara B. (#621 Lemon Grove, CA), 25th- Susan S. (#896 N. Las Vegas, NV), 26th- Cindy J. (#723 Macedon, NY), 27th- Linda C. (#435 Klamath Falls, OR), 27th- Linda M. (#756 Tinley Park, IL), 27th- Kim W. (#884 Matthews, NC), 28th- Susan M. (#552 Grand Island, NE), 28th- Jeffery A. (#837 Tampa, FL), 29th- Kelly L. (#326 Baltimore, MD), 30th- Anne S. (#1192 Ipswich, MA), 31st- Dione G (#537 Jacksonville Beach, FL), 31st- Eva S. (#951 Albany, NY) and 31st- Barb C. (#1236 Bend, OR).


    Tilly and George Caption Contest

    Do you know what the purr-fect caption should be for this picture? If you have the best solution of what this picture's caption should be, send it in to info@shurepets.com. The most creative caption will be featured in our next newsletter! Good luck and send in your ideas today!

    Thank you customer Phoebe M. (Amarillo, TX) for submitting this image of Tilly and George.


    P. Brewster Bone-us Trivia

    What is the scientific word for cat whiskers?

    Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

    The June trivia question was: In the 80's sitcom classic, Punky Brewster, what was the name of the Dog (Golden Retriever)? Although we had many responses, Suzanne W. (#880 Pittsburgh, PA) had the quickest correct response (Brandon) and she received a special Shure Pets prize. Good luck to everyone on winning July's trivia question!


    Pins Shure Pets Apparel

    Shure Pets apparel is available in a wide variety of items, styles and colors! Advertise your Shure Pets business everywhere you go this summer with our Journals (see image), Tank Tops, T-shirts, Aprons, Mugs, Hats and more. To order your Shure Pets items, click on the link below.

    Shure Pets Clothing Line

    Shure Pets is a proud and active Member of the Direct Selling Association (DSA) and their committees.

    The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

    The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

    The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.

    Direct Selling Association
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