On February, 11 2005, KGTV (San Diego), featured the story Pet Parties: Owners Pitched Pet Products. They presented Pet Consultant Jeanne E. (#0360 San Diego, CA) and her business including a recent Pet Party she led. Please click on the link below to read the article in full and view the accompanied pictures.

Pet Consultants Across America Valentine's Weekend: was full of Pet Parties nationwide, lots of excitement, increased order activity and many howling good memories. Thank you for all who participated in making this event a success. The winner of the $100.00 Shure Pets Credit for achieving the greatest number of retail sales for the weekend is Pet Consultant Gale W. (#0312 Cincinnati, OH) . Pictured above is Pet Consultant Laura T. (#0342 Jacksonville, FL) from her Valentine's Pet Party.

On the weekend of March 18th-20th, Shure Pets (and several Pet Consultants) will be participating in the 2005 Chicagoland Family Pet Expo at the Arlington Race Track in Arlington Heights, IL. This fun pet show is open to the general public and is a great family event. Shure Pets will have a corner booth (#229 on the 1st floor) and we look forward to seeing you at the show. Show Times: Friday 2am-7 pm, Saturday 9am-7pm, and Sunday 10am-6pm. For more information check out www.petchicago.com or contact Shure Pets at 1-888-748-7373

Shure Pets University Our Shure Pets University (SPU) training program meets once a month at the Corporate Office, in Chicago's Old Town neighborhood. At SPU, we discuss the Pet Consultant business opportunity, developing marketing and public relations plans, the Shure Pets product line, growing your Shure Pets business and more. All Pet Consultants are invited and encouraged to attend SPU, as there is much that can be gained during this hands-on gathering. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet the Shure Pets team, please call to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, hearing your opinions and suggestions.

Please mark your calendars now for the next Shure Pets University Programs. The next SPUs will be held on Tuesday, April 5, Tuesday, May 3 and Tuesday, June 7. Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Following each two-hour training session is Shure Pets' monthly "Meet and Greet" event, which is open to prospective Pet Consultants. The "Meet and Greet" session begins at 4:00 p.m. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

Tuesday Weekly Conference Calls: Shure Pets began weekly conference calls with Pet Consultants and Pet Consultant Teams during the previous few months with grr-eat success. This idea sharing with other Pet Consultants and the Shure Pets staff has proven beneficial to everyone involved. Pet Consultants learned about current activities being planned by the Corporate Office team. Pet Consultants also had the opportunity to provide feedback and learn how to make their own businesses successful. To be included on a conference call or to schedule your team meeting via conference call, you need to RSVP at least 24 hours before the call. Note: Only the first 10 people to RSVP for a conference call will be accepted. Space is limited so RSVP early. Please email Kristina at kristina.meyer@shurepets.com to schedule a time and date for your call. We will send you more in-fur-mation and instructions for your participation in the conference call once your reservation has been made. The conference call schedule will be as follows: 1st Tuesday of the month: Shure Pets University (Chicago office), 2nd Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call with new Pet Consultants (those who have signed up during the previous month), 3rd Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call with Shure Pets teams, 4th Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call for any Pet Consultant (please schedule your time in advance with Kristina).

Gale's (Cincinnati, OH) family includes her husband Dave, sons Brian and Ben and her dog Toby. Toby is believed to be part Sheltie and part Husky - with a dash of Shepherd. When Toby found Gale, they had just lost their beloved 15 year old Husky, Candice, and their vet was looking for a good home for a shy dog. Gale says that they would love to have cats but allergies in the family cause a problem. Additionally, Gale's family has an 18 year old Cockatiel named Cliff. Tropical fish, gardening and bird watching are a big part of her family as well.

Gale states, "This fall I became restless, knowing that my youngest son's Cub Scouting journey was winding down. He would be joining his older brother in Boy Scouts and my Den Mom, committee positions, district activities and fund raising would be coming to an end. Pets, wildlife and nature have always been a passion for me and luckily the boys have it too! My 13 year old would like to be a naturalist and my 11 year old talks about working with pets. What if I could find a business that involved pets? There had to be something out there! So, I Googled a bit and it did not take me long to find Shure Pets. I must have spent the entire day looking through the website, checking out the products and reading all the newsletters. Needless to say, I was signed up with Shure Pets by the next week."

"I love the idea of fundraising and volunteering. There are so many shelters, rescue groups and other causes that can benefit from Shure Pets. The products just seem to sell by themselves and everyone I meet just loves the idea of Shure Pets. Pets always seem to come up in conversations and people are truly passionate about their pet companions. Everywhere I go I carry business cards and catalogs; it all starts from there."

"It 'shure' is exciting to be on the ground floor of a young and vibrant company. I cannot say enough about the support we get from Kristina, David and Andrew. The Shure Pets chat group is also another great resource. We too, have started a young team here in Cincinnati. It is wonderful to learn from others and to share your ideas, challenges and successes. I intend to grow with and be involved in Shure Pets for a long, long time".

We look forward to Gale's continued success and happiness for a long, long time as well!

To the right is March's "Pet of the Month," Newman D. Dog, taken care of by Michelle W. (#0381 Cincinnati, OH). To have your pet considered for next month's Pet Gazette and our upcoming Cat- alog, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to sharing your pictures.

Shure Pets had a lot of love in February as Pet Consultants saw an average order size of $147.00 led by the Pet Consultants Across America Valentine's Weekend (this is almost a 12% increase from last month's average sale)! The average sales generated at a Pet Party was $451.18. Additionally, several successful fundraisers were held in the month with an average size of $304.25.

Florida and Indiana led the way with the greatest number of Pet Parties in February.

The top five highest producing Pet Consultants in February are listed below. 1. Greg and Kathy K. (#0291 Wilmington, DE), 2. Gabrielle C. (#0370 Stanhope, NJ), 3. Brandy M. (#0207 Gypsum, CO), 4. Shanon P. (#0385 Carlsbad, CA) and 5. Valerie T. (#0292 Kingston, IL).

The top ten states with the greatest sales volume in February: 1. New Jersey, 2. Delaware, 3. Pennsylvania, 4. New York, 5. Illinois, 6. Florida, 7. Colorado, 8. Ohio, 9. California and 10. Iowa.

The ten states with the greatest number of orders placed last month: 1. New Jersey, 2. New York, 3. Pennsylvania, 4. Illinois, 5. Iowa, 6. Florida, 7. Ohio, 8. Delaware, 9. California and 10. Indiana.

Shure Pets Top Ten Best Selling Breeds: 1. Rottweiler, 2. Lab (black), 3. Golden Retriever, 4. Jack Russell, 5. Brittany, 6. German Shepherd, 7. Lab (yellow), 8. Pug, 9. Beagle and 10. Boston Terrier.

The Shure Pets Best Selling Products (Pet Consultants, you may want to have these on hand for upcoming Pet Parties and Expos): 1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 4. Purr-fect Pet Towel (#410), 5. Mug (Breed Specific) (#702), 6. Paramount Ear Solution (#103), 7. Ideal Oatmeal Conditioning Shampoo (#116), 8. Ideal Oatmeal Conditioning Spray (#117), 9, Caillou's Bone Treats - Peanut Butter (#205PB), 10. Paramount Medicated Shampoo (#101), 11. "I Love My Dog" Bath Towel (#411), 12. Paramount Medicated Lotion (#102), 13. Tidy Puppy and Kitten Mitten (#418), 14. Three Bathed Mice (#208), 15. Devine Canine Breath Mints (#206), 16. Paramount Bright White Shampoo (#114), 17. Paramount Tangle and Mat Combat (#115), 18. Paramount Cream Rinse Conditioner (#109), 19. "No Dog Poop" Sign (#726), 20. Aromutt Therapy Spritzer - Ocean Breeze (#107), 21. Mini-Plate (Breed Specific) (#703), 22. Aromutt Therapy Spritzer - Vivid Vanilla (#106), 23. Doggy Defense Vitamins - Ultimutt Joint Relief (#202), 24. Bone Pill Reminder (#204) and 25. Furry Angel Memorial Candle (#706).

According to surveys, 90% of pet owners speak to their animals like humans, 80% give their pets holiday or birthday gifts, 51% hang stockings for their pets and 22% feel closer to their pets than their spouses.

The Direct Selling Industry has more than doubled in the last ten years and has experienced 18 years of consecutive growth (DSA).

"I am a groomer and I love this stuff. My clients are crazy about the shampoos and spritzers." Paula G. (#0241 Encino, CA).

"Shure Pets is the best direct selling company there is...no other direct selling company I have ever been with treats their consultants like the do with us. They get back to us phenomenally quick compared to anyone else. Shure Pets has already gone beyond the expectations of personal satisfaction for consultants as well as customer satisfaction as products are concerned. All in all, Shure Pets is awesome." Randi S. (#0066 Naperville, IL).

"This company doesn't feel like a team, but like a family and it is a great feeling you don't get anywhere else." Tanya S. (#0348 Manhasset, NY).

"Shure Pets, thank you for your newsletters. I want you to know I am growing fonder and fonder of your products every time I take a look at them, and the way you run your business is a large part of that. Keep up the great work." Laura T. (customer, Silverlake, KS).

The March Featured Products of the Month are: Dog and Cat Biscuit Kits, Breed Specific Car Mats and Munch-Pail on the Go Kit

Dog and Cat Biscuit Kits (#712 and #713). These kits are a grr-eat family activity and they are "shure" to make your pet happy with their delicious taste. Each kit includes all-natural dog or cat treat mix and a copper bone or fish-shaped treat cutter all packaged in a neat little burlap sack. The kit is available in Garlic, Chicken and Peanut Butter for Dogs and Cheese and Tuna for Cats.

Breed Specific Car Mat (#721). Keep you car floor tidy, clean and attractive. Choose from over 115 different dog breeds and you receive two car mats per order. The mats are 26" long, and lining the bottom of each mat is a trail of paw prints.

Munch-Pail on the Go Kit (#611). Now that Spring is approaching, pets will be getting their outdoor walks with greater frequency. While taking Fido for a stroll, don't forget the Munch-Pail full of your pet's food. Purr-fect for vacations or trips to the doggy park. Made of plastic, this bone-shaped item is 2 ¾" deep, 9" wide and 5" high.

Dogs: Is your canine a constant barker? Try using calm commands while teaching your pet that silence is golden. Loud, angry hollered commands may result in distress to your pup, making it difficult for him to relax and settle down. However, training your dog with commands of "no" or "quiet," said in a firm voice can be very effective. Be "shure" to use the command while your dog is yapping, then reward him immediately with praise as soon as he has a moment of silence.

Cats: It is critical that you brush your kitty often to help maintain proper health. Begin at the tip of the fur and gently work deeper into his coat to prevent the brush from getting caught in tangles or clumps of hair. Brush in the direction of your cat's coat; going against the grain can irritate his skin. Try placing a piece of old pantyhose over the head of a brush before grooming to ease the cleanup process. The bristles will still poke through, but you have to do is pull up the pantyhose to discard the hair. Keep brushes in various places in your house so your cat can be treated to a spur-of-the-moment grooming as needed.

Birds: Be prepared in case your bird ever gets lost or is stolen. It is a wise idea to have a pet identification system in place. You should carry pictures of your pet with you displaying any identifying or prominent features. You might want to consider placing a small leg band on your pet as a precautionary device as well. Finally, it is also a good idea to teach your "talking" bird to repeat his home address and/or your telephone number.

Ferrets: It is best to bathe ferrets approximately every two months. Bathing a ferret too often will dry out their skin resulting in increased secretion of oil. Bathe them under a faucet or in a sink with the faucet continuously running at lukewarm temperature. Rinse thoroughly. Rub the ferret dry in a fluffy bath towel starting at the head. Lots of coaxing and reassuring words help the bathing process run smoothly. Shure Pets shampoos and conditioners have been specially formulated to be effective on your ferret.

Shure Pets is planning its first annual Pet Consultant Conference for the weekend of September 24 & 25 2005. The Conference will be held in beautiful Chicago, Illinois. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting event packed with activities and entertainment, while squeezing in our important Shure Pets business. At the conference we will discuss all areas of your Shure Pets business including products, marketing, and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss the future direction of the company.

Please watch this section of the newsletter for more in-fur-mation regarding the conference as it becomes available.

1. True/False: All cats are right-pawed.

2. True/False: A cat cannot see directly under its nose.

3. True/False: The Boxer was so named for his body and facial structure- which appear to be almost box-like.

4. True/False: White cats with only one blue eye are deaf only in the ear closest to the blue eye.

5. True/False: The oldest American dog breed is the American Bulldog.

Be the first to email trivia@shurepets.com with all five correct True/False answers and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The February trivia question was: What is the largest recorded number of kittens born in a lifetime to a single female cat? The correct answer is: 420. Although we had many responses, Vanessa De Keyser (Tampa, FL) was the quickest correct response and she received a special Shure Pets prize. Good luck to everyone on winning March's trivia question!

New Shure Pets apparel options in more styles and colors are now available! It is easy, comfortable, and stylish to advertise your Shure Pets business everywhere you go! T-Shirts, aprons, mugs, clocks, sweatshirts, and much more are only a click away at www.cafepress.com/shurepetsgoods.