The Shure Pets fundraising program continues to increase in visibility and ability to help needy organizations raise funds in a unique, fun, social manner. To set up your Shure Pets fundraiser, please contact your local Pet Consultant and let them know your organization's name, mailing address, 501(c) tax ID#, and start and end date of your fundraiser (up to one month). There is a $4.00 charge to set up a fundraiser. The fundraising group will earn 25% commission of all items sold, while the Pet Consultant associated with the event will earn 10% commission. The fundraiser opportunity is not limited to pet organizations and can be utilized by any 501(c) organization.

Once your Pet Consultant has the required in-fur- mation regarding your fundraiser, The Shure Pets office can create a purr-sonalized webpage for the organization (including a biography and picture regarding the group). Customers can log onto the fundraising group's webpage and place orders as needed 24/7 until the conclusion of the fundraiser.

Fundraisers are a fun way to share the Shure Pets product line and pet knowledge with new customers, make new friends and bring passionate pet lovers together. We have been able to help so many organizations in the past including: Animal Aid. With the funds raised, Animal Aid says, "we can do four cat spays or five neuters or we can purchase three 20 lb. bags of high quality food along with 150 cans of food. The last option would be to purchase 409 bags of litter."

Thank you Jennifer K. (#821 Portland, OR) for helping provide the in-fur-mation regarding this successful fundraiser.

Thank you from the bottom of my paws, David E. Feld, Shure Pets (david.feld@shurepets.com)

Shure Pets, our signature At-Home Pet Parties and our unique product line were recently featured in Fox News Milwaukee, The Atlanta Journal-Constitution and PetFolio Magazine (NV). The Fox News piece article, entitled Forget Tupperware Parties- It’s All About Animals, featured Pet Consultant Bonnie B. (#1092 Milwaukee, WI) who did a purr-fect job displaying and discussing the Shure Pets product line. The AJC article features JoLana A. (#1451 Tyrone, GA) and focuses on the benefits of many Shure Pets items including the Pill Popper Treats (#226) and Breath Mints (#206). To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

Dog/Cat Toy of the Month Club: is now available! Once you sign up for the 6-month club, Shure Pets will mail out the designated toy for your cat or dog (small dog and large dog club to select from) every month on the 15th of the month. Please see your Pet Consultant's replicated websites or contact them for more in-fur-mation. Makes a grr-eat gift for your pet or any companion pet you love.

These Paws Were Made for Walking: January is 'National Walk Your Pet' Month. As a result, beginning on January 2nd through January 31, our double-sided, Reflective Dog Leash (#424) will be 25% off during the entire month. We hope this promotion results in increased walks and improved health for your canine friends.

2007: Be the Host with the Most: Every host/hostess of a Shure Pets Party in January (minimum retail sales of $200.00 or more) you can select from the Shure Pets archive of one of two grr-eat retired items for free. Dog lovers can select our Ray Man, a non-squeaker stuffed dog toy shaped like a sting ray that will bring hours of joy and activity to your canine (15.5"). Cat lovers can choose a whimsical Cat Picture Frame that lets you display Fluffy in a clever, cute manner. Colorful Cat frame includes sayings of: 1qtcat, frball and luv2nap. (Frame fits photo sizes 3.5" x 5"). Party on!

Conference Calls: On the first four Tuesdays of each month, conference calls occur for both interested leads and Pet Consultants to participate in, learn about the business opportunity and share ideas with each other and the Shure Pets Pound.

• The 1st Tuesday of the Month's Conference Call is for all interested Pet Consultants and leads who want to explore the Shure Pets business opportunity in grr-eater de-tail before enrolling. (This conference call begins on February 6th)
• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants who have recently enrolled in the business opportunity
• The 3rd Tuesday is open for all Pet Consultants and
• The 4th Tuesday is scheduled for our Leadership Committee.

Shure Pets University: Our Shure Pets University (SPU) training course is being amended to be offered quarterly. We are looking to schedule these events on the first Tuesdays of the following months: March (6th), June (5th), September (4th) and December (4th) of 2007. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

Ulti-mutt Product Invention Contest: Shure Pets is looking for unique products to put in future Cat-alogs. If you, or someone you know, has created a pet product and would like to have it sold under the Shure Pets name, tell them to visit http://www.shurepets.com/invention.html and complete the entry form contest details. Entries must be received by February 28, 2007.

Grrr-eat Start Program: Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small – x-large) and cap. The ten or thirty days start on the day that you receive your “New Puppy on the Block” Starter Kit.

Nadene H. (#708 Grand Forks, ND) actually calls Chico, California home, however both her and her husband are on active duty with the Air Force, currently stationed at Grand Forks AFB, ND. Nadene has lived in North Dakota for just over four years with her husband Chris and their beloved dog Roscoe (a four year old Shih Tzu also known as "Rotten Roscoe"). Nadene states, "He's the baby of the family and definitely spoiled rotten! I have been a Shure Pets Consultant since August 2005. I first heard about Shure Pets from a friend of mine who knew I had a passion for pets. I sent away for an in-fur-mation packet and the rest is history!"

"Being a Shure Pets Consultant has been quite an adventure for me. When I originally signed up I was not looking at it as a 'business' opportunity. I just thought it seemed liked something 'fun' to do and something that I would really enjoy doing. Well now almost a year and a half later, I'm still having fun as well as enjoying what I do. However, my Shure Pets business is growing into bigger puppy paws every day. I was the first Pet Consultant in this area but I'm happy to report I am now the proud team leader of the "Something to Bark About" team and we're spreading the Shure Pets name all around this grand town."

"On most days I find myself coming home from work and from the moment I come through the door, it's on to my next job. I can work all day at the office and then come home and work on my Shure Pets business all night and never grow tired of it. I refer to Shure Pets as my 'fun job'!" I look forward to when we retire and I can work on my Shure Pets business full time.

"I would have to say that my favorite part about being a Pet Consultant is all of the people I have met along the way. I have made a lot of really good friends who share the same passion for pets that I do, and that's what makes this job so FUN! I also really enjoy the in-home Pet Parties. It's a fun time for Roscoe and I both to spend with friends (both two and four-legged) and it gives Roscoe a chance to try out all the wonder-fur products. I have also found that by doing various local events is a good way to meet new people and also make a few contacts along the way!"

"My advice to new recruits would be this: use the Shure Pets chat room and files. I'm a firm believer of 'Why re-invent the wheel'? There is a lot of helpful and very useful in-fur-mation out there as well as a lot of knowledgeable Consultants who are more than willing to help! If you work hard and be persistent, your efforts will eventually pay off. Stick with it and most of all - HAVE FUN!"

"Finally, a special thanks to THE SHURE PETS POUND for selecting me as consultant of the month for JANUARY 2007! You made my year already! Thank you David and Kristina for all of your help and support along the way; and of course thank you Andrew, as none of us would be here without you. I look forward to working with SHURE PETS for many years to come."

The above image is of Nadene, her husband Chris and 'Rotten Roscoe'.

Featured in this picture is a booth set up by Pet Consultant Kathryn H. (#645 Oshkosh, WI) at a recent Open House. Pet Consultants, participating in expos, fairs, events and fundraisers are excellent ways to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

The top five highest producing Pet Consultants in December are listed below:

• 1. Gale W. (#312 Cincinnati, OH)
• 2. Laura C. (#1615 Gansevoort, NY)
• 3. Deidra E. (#1313 Norwood, MA)
• 4. Judy M. (#1142 Granger, IN)
• 5. Michelle P. (#1642 Manomet, MA).

The teams with the largest amount of retail volume in December are listed below:

• 1. Best in Show
• 2. The Stray Hounds
• 3. Pets are People Too
• 4. For Pet's Sake
• 5. Hot Diggity Dogs

The largest order received in December was from: Gale W. (#312 Cincinnati, OH) at $1,916.00.

The average order size (retail amount, including Pet Parties) submitted last month was $108.54

Congratulations to the Buckeye State (Ohio)! The states with the highest retail sales volume in December are:

• 1. Ohio
• 2. California
• 3. Massachusetts
• 4. Indiana
• 5. New York
• 6. Pennsylvania
• 7. Wisconsin
• 8. North Carolina
• 9. Colorado
• 10. North Dakota

The states with the largest number of orders placed last month is:

• 1. California
• 2. Ohio
• 3. Indiana
• 4. Wisconsin
• 5. Georgia
• 6. New York
• 7. North Carolina
• 8. Pennsylvania
• 9. Massachusetts
• 10. Minnesota

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name):

• Cyndy H. (#1318 Casper, WY) - $2,000.00
• Judy M. (#1142 Granger, IN) - $4,500.00
• Kristi T. (#1026 Neenah, WI) - $4,500.00
• Stacey L. (#955 Belleville, IL) - $4,500.00
• Bonnie D. (#508 Gladstone, OR) - $7,500.00

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events and would like to share them with us, please email them to kristina.meyer@shurepets.com.

"Thanks, the new Cat-alog is fabulous. I want to buy EVERYTHING!!!! [Shure Pets] has one heck of a computer system - BRAVO for Shure Pets. This company shall go far." -Gay D. (#816 Simi Valley, CA).

"Just want all of you at 'the Pound' to know that I think you are doing a great job...So, all of you keep doing the great job that you do. Thanks again." -Kris W. (#689 Yale, MI).

"Thank you so much for your help; most of the items from my order arrived yesterday [from an order placed four days prior] in time to be handed out for Christmas! Have a great Howl-iday!" -Janice L. (#1070 Bloomsburg, PA).

The January Featured Products of the Month are: Apricot Kernel Shampoo, Paw Balm and Rad Pad.

Paramount Apricot Kernel Shampoo (#144) effectively cleans your dirty pets while featuring our unique Apricot scent. The shampoo soothes hyperactive pets, exfoliates the skin, has a medicinal effect on the body and freshens odors while leaving your pet with a soft and fluffy coat. 17 oz.

Paramount Paw Balm (#129) restores moisture while softening paws. Just massage into paw pads and elbow joints and the product will condition and protect against slippage 1.5 oz.

Rad Pad - Heating and Cooling Pad (#832) is dual functional, allowing for both moist heat or cool to be applied from the pad. Microwave the pad to reduce soreness from hip-displasia, bruises or arthritic conditions. Cool the pad in the freezer to reduce swelling and provide relief in warmer climates. Unlike other beds, the Rad Pad does not contain dangerous electrical cords and is safe for your pets; contains natural components. Great for both dogs and cats. Works as a fabulous cage liner; Available in Jungle Print. Small Rad Pad is 10" x 10"; Large Rad Pad is 10" x 20".

Why are garlic and onions bad for our pets? Garlic and onions (including garlic and onion powders) can cause anemia in our companion animals (felines tend to be more sensitive than dogs). Most pet foods do not contain enough garlic or onions to affect a healthy animal; however, there have been several instances in which kittens were fed baby food that contained onion or garlic powder and developed anemia. Please be "shure" not to feed any products containing garlic or onions to any young, sick or debilitated pet.

How much does a new pet cost? The cost associated with a pet can greatly vary. All animals require food and shelter, and most should have regular visits to a veterinarian for health checkups and vaccinations. Depending on the type and breed of animal you select, other costs to consider include emergency medical treatment, grooming, boarding, licensing, obedience training, toys, treats and accessories. Pet Health Insurance for unexpected illnesses or injuries is available in many states (http://www.petsbest.com/landing/shurepets.aspx).

Should I bring my dog to work? Assuming your canine is allowed in your office environment, there are still some issues to be aware of. Only bring your dog if he is properly socialized, well-behaved and trained. Your pooch must be able to get along with other people (and potentially pets), and must not bark, fight, or misbehave. Be "shure" he has a food and water bowl, some toys (no noisy squeakers), a blanket/bed and some treats. You will also want to bring a clean-up kit just in case your friend has an accident. Finally, keep your dog confined to your office space- some people are not fond of dogs or may be allergic.

Say 'Ho-Ho-Ho' for our "Pet of the Month" Trio, sent to us by Pet Consultant Deanna M. (#486 Goodyear, AZ). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

Chicago, IL— Shure Pets (The Premier Direct Seller of Pet Products and Accessories) proudly announces its first ever “Companion of the Year” contest to honor a pet who has truly made a difference in the life of those around him/her the previous year. This pet will have demonstrated an outstanding or heroic achievement by helping humans and enhancing the lives of their owners, other animals and the community. Examples may include assistance pets, pets that saved or stood by their owner through tough times, or an animal that helped introduce two individuals to each other.

Applicants must write a brief essay describing their reasons for nominating the pet, including details about why this companion has truly enriched the lives of those around him/her. Please email your submission to info@shurepets.com with the subject line, "Companion the Year Contest", or mail your entry to Shure Pets, 1556 N. LaSalle St. Chicago, IL 60610. All entries must be received by Saturday, March 31, 2007.

The 2007 “Companion of the Year” will be reviewed and selected by a Shure Pets Committee. This year’s winning companion will receive $250.00 in Shure Pets credit to apply to any of the 300 items in the Shure Pets product line (health and beauty aids, gifts, apparel, activities, toys/treats, pet beds and pet lover apparel). For more in-fur-mation on the product line, please visit shurepets.com

Many U.S. presidents have shared the White House with kitties. What was president Gerald Ford's Siamese cat named?

Please email info@shurepets.com with your trivia answer. A winner will selected at random from all correct responses to receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The December trivia question was: What breed of dog is known as the barkless dog because it makes 'yodeling' noises instead of barking? Although we had many responses, Amy S. (#956 Visalia, CA) was the selected winner with the correct response (Basenji) and she received a special Shure Pets prize. Good luck to everyone on winning January's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and new colors! Advertise your Shure Pets business everywhere you go this Winter with our Hoodies, Sweatshirts, Long Sleeve Shirts, Mugs, Steins, Hats and more. Brand new winter clothes are now available as well including long-sleeve dark T- shirts (Women's and Men's shirts in black, brown and blue). To order your Shure Pets items, click on the link below.

Shure Pets is a proud and active Member of the Direct Selling Association (DSA) and their committees.

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers." The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.

Use the Pet Consultant Locator to find your local Pet Consultant to purchase products, host/attend a Pet Party (earn free products) and become a Pet Consultant. To get to the Pet Consultant Locator, go to shurepets.com and click on the "products" tab (or click on the link below).

From the DSA- The year 2005 marked the 21st consecutive year of growth in both sales and sales force members for the direct selling industry. Nearly $30.5 billion in retail sales were reported, made by 14.1 million direct sellers. These numbers increased by 2.5% and 3.7% respectively over 2004.