Motivated by a passion for pets and an entrepreneurial interest in direct selling‚ Shure Pets Inc. was founded in 2003 by Chicago entrepreneur‚ Andrew N. Shure.
Andrew’s love of pets and the importance they play in everyday life started at an early age. Growing up he had many pet companions including dogs‚ cats‚ fresh and saltwater fish‚ guinea pigs‚ and even a playful pet turtle. Today‚ his adopted dog‚ Caillou‚ is a regular office fixture at Shure Pets Inc. accompanying him to work everyday.
Even as a youth‚ Andrew was an aspiring entrepreneur. He worked in a "pet boutique‚" one of the early businesses providing expanded pet products and services to pets and their owners. Starting at ages 12 and 13 respectively‚ he and his brother had their share of lemonade stands‚ sold flags‚ and later even started a pet and household products related business. Their entrepreneurial passion and business acumen continued to flourish to where they desired to share their interests. Soon they were employing many of their young friends and neighbors in the growing enterprises. After graduation‚ he and his brother went on to found an educational toy company that today is one of the largest producers of educational toys in the United States.
Prior to the founding of Shure Pets‚ pet products were only sold through direct selling on a limited basis and not at all via home parties. Considering that 70% of the U.S. population has pets‚ the possibility of creating a platform for pet lovers to be their own boss in a profession that they love seemed self–evident. Market factors are also favoring Shure Pets. The pet category has more than doubled over the last 10 years and is projected to continue to grow in the years ahead. The emergence of the "pet parent" phenomena‚ treating pets as a mainstream family member‚ has also been a powerful force in category expansion.* The Direct Selling Industry has more than doubled as well and also continues a positive outlook.** Added to this are the challenges of the current economy‚ which when aligned with the market factors makes Shure Pets a uniquely powerful opportunity for people to seek out and earn supplemental income while building their own pet business.
Today‚ Shure Pets is a direct selling leader in the distribution of premier pet products by a network of nationwide independent business owners called "Pet Consultants" through a unique business opportunity requiring a minimal upfront cost. Pet products are offered directly to consumers by the hosting of pet parties‚ vendor event participation‚ fundraisers‚ and other direct selling methods. We are proud to have innovated the pet category by empowering aspiring business owners and pet lovers nationwide.
The Shure Pets organization‚ its Pet Consultants‚ and employees all share one thing in common… a love of pets and the important role they play in our lives and the contributions they make to the happiness of all of us‚ our families‚ and others.*Source: American Pet Products Associations
**Source: Direct Selling Association